Under which of the following conditions is the frequency the most important factor in media selection? A) when introducing flanker brands B) when launching infrequently purchased brands C) when going into undefined target markets D) when there is high consumer resistance to the product E) when there is modest competition to the brand in the market

Answer:

Option d: When there is high consumer resistance to the product

Explanation:

Media Planning

This mainly deals on consumer behaviour, creating of plans that reflect the purchase process, positively influence consumer in the marketplace and study media choices etc.

The various factors that Have Changed the Role of Media includes:

1. IMC - more than just mass advertising now

2. Cost factors

3. Technology etc.

The various reasons as why certain media are selected is based on Organizational Objectives,Target markets, costs, Message Theme,Constraints, Product/Service considerations etc.

Mary is interested in becoming a franchisee in Cactus Katie's Grill, a very successful fast food chain specializing in food dishes from the American southwest. Which of the following problems is Mary most likely to encounter if she agrees to become a franchisee?
a) high initial costs and fees
b) lack of financing
c) lack of managerial assistance
d) poor name recognition and visibility

During its first year of operations a company recorded accrued expenses totaling $375,000 for book purposes. For tax purposes, $175,000 of the expenses are deductible during the first year of operations and $200,000 are deductible during the second year of operations. The enacted income tax rate was 21% during the first year of operations and 25% during the second year of operations. The income tax expense to be reported in the income statement for the first year of operations is: ________

Materials used by the Instrument Division of Ziegler Inc. are currently purchased from outside suppliers at a cost of $1,350 per unit. However, the same materials are available from the Components Division. The Components Division has unused capacity and can produce the materials needed by the Instrument Division at a variable cost of $900 per unit. a. If a transfer price of $1,000 per unit is established and 75,000 units of materials are transferred, with no reduction in the Components Division's current sales, how much would Ziegler Inc.'s total operating income increase

An engineer is trying to decide which process to use to reduce sludge volume prior to disposal. Belt filter presses (BFP) will cost $203,000 to buy and $85,000 per year to operate. Belts will be replaced one time per year at a cost of $5500. Centrifuges (Cent) will cost $396,000 to buy and $119,000 per year to operate, but because the centrifuge will produce a thicker "cake", the sludge hauling cost to the monofill will be $37,000 per year less than for the belt presses. The useful lives are 5 and 10 years for alternatives BFP and Cent, respectively, and the salvage values are assumed to be 10% of the first cost of each process whenever they are closed down or replaced. Use PW evaluation to select the more economical process at an interest rate of 6% per year over (a) the LCM of lives, and (b) a study period of 8 years. Are the decisions the same?

What is the term for selling related products?

The Cook Corporation has two divisions--East and West. The divisions have the following revenues and expenses: East West Sales $ 602,000 $ 505,000 Variable costs 230,000 299,000 Traceable fixed costs 150,500 191,000 Allocated common corporate costs 127,600 155,000 Net operating income (loss) $ 93,900 $ (140,000) The management of Cook is considering the elimination of the West Division. If the West Division were eliminated, its traceable fixed costs could be avoided. Total common corporate costs would be unaffected by this decision. Given these data, the elimination of the West Division would result in an overall company net operating income (loss) of:

Encouraging a customer to buy a product related to the one they were already planning to buy is known as

cross-selling
networking
referring
upselling

If Andrew takes $10 from his wallet and deposits it into his checking account, what happens to M1 and M2?
(1 point)
A.
Both M1 and M2 increase.
B.
M1 decreases and M2 increases.
C.
Both M1 and M2 are unaffected.
D.
M1 is unaffected and M2 decreases

In its income statement for the year ended June 30, 2009, The Clorox Company reported the following condensed data (dollars in millions).
Selling and administrative expenses $ 715 Research and development expense $ 114
Net sales 5,450 Income tax expense 276
Interest expense 161 Other expense 46
Advertising expense 499 Cost of goods sold 3,104
Assume a tax rate of 34%.
Assume the marketing department has presented a plan to increase advertising expenses by $340 million. It expects this plan to result in an increase in both net sales and cost of goods sold of 25%.
Prepare a multiple-step income statement. (Round answers to 0 decimal places, e.g. 125.)

Your monthly salary is $5250. Each month, social security is taken out of your paycheck at a rate of 6.2%. How much is taken out of your paycheck each month for social security? ​

Two neighbors, Molly and Sandy, are separated by a white picket fence. Each neighbor has a garden that grows tomatoes and peppers. How could Molly and Sandy gain from trade? 1 point Sandy could trade tomatoes to Molly in exchange for peppers if Sandy was the more efficient grower of peppers. Sandy could trade peppers to Molly in exchange for tomatoes if Molly was the more efficient grower of peppers. Molly could trade peppers to Sandy in exchange for tomatoes if Molly was the more efficient grower of peppers. Molly could trade tomatoes to Sandy in exchange for peppers if Molly was the more efficient grower of peppers.

Media Relations are marketing activities that involves writing press releases and organizing news conferences for a sports organization

A) True
B) False

A multinational corporation taps oil reserves in a developing country's rainforest. Which of the following is a potential positive externality resulting from this? (1 point)

a
Better knowledge of rainforest plants

b
Decreased use of local fuel sources

c
Improved roadways for moving equipment

d
Increased profits for the drilling company

Economists Kenneth Chay and Michael Greenstone found that in the two years following the passage of the Clean Air Act of 1970, the sharp reduction in air pollution also led to a decline in infant deaths. Although this and other studies provide compelling evidence of the link between pollution and infant health, it is not clear that reductions from the much lower levels of ambient pollution today would have the same effect. Which of the following reasons could explain this?
A) The cost of pollution abatement today is much higher than it was in the 1970s. Thus, it would be far more costly to achieve the same level of benefit today as the benefit achieved in 1970.
B) When levels of pollution are high, the marginal benefit of reducing pollution also is high. It follows therefore that the benefit of reducing air pollution in 1970 would be much higher than the benefit from a proportional reduction in air pollution today when the level of pollution is much lower.
C) Today, the level of pollution is much higher. Therefore, it will take a much larger reduction in air pollution to reap benefits similar to those in 1970.
D) When levels of pollution are high, the marginal benefit of reducing pollution is low. Therefore, it was necessary to significantly reduce air pollution in 1970 before benefits could be realized. Today, when the level of pollution is much lower, such drastic measures are unnecessary.

Addison Corporation is considering the purchase of equipment that would increase sales revenues by $250,000 per year and cash operating expenses by $100,000 per year. The equipment would cost $400,000 and have a 5-year life with no salvage value. The simple rate of return on the investment is closest to ________. multiple choice

Sal’s Towing Company just purchased a new tow truck for $45,000. The company estimates a 180-month useful life with no salvage value. The annual depreciation expense is:

Carolina's Hats has the following sales, payroll, and property factors: North Carolina South Carolina Sales 75.03% 22.51% Payroll 68.62% 21.28% Property 78.45% 14.56% What is Carolina's Hats North and South Carolina apportionment factors if North Carolina uses an equally weighted three-factor formula and South Carolina uses a double-weighted sales factor formula

Suppose an economy is producing gasoline. Which of the
following will be true?

a. The marginal benefit of the 100th gallon is bigger than the marginal
benefit of the 5th gallon

b. The marginal benefit of the 100th gallon is smaller than the marginal
benefit of the 5th gallon

c. The opportunity cost of producing the 100th gallon is smaller than the
opportunity cost of the 5th gallon

You own a stock portfolio invested 35 percent in Stock Q, 25 percent in Stock R, 15 percent in Stock S, and 25 percent in Stock T. The betas for these four stocks are 1.34, 0.88, 0.57, and 1.02, respectively. What is the portfolio beta?

The following present value factors are provided for use in this problem: Norman Co. wants to purchase a machine for $40,000 but needs to earn an 8% return. The expected year-end net cash flows are $12,000 in each of the first three years and $16,000 in the fourth year. What is the machine's net present value (rounded to the nearest whole

Consider the following list of transactions: Repay borrowing from the bank, $2,000. Pay employees' salaries of $1,500. Purchase equipment for cash, $10,000. Provide services to customers for cash, $4,500. Issue shares of common stock for cash, $5,000. Pay utilities, $1,000. Provide services to customers on account, $2,500. Sell old delivery truck for cash, $4,000. What amount would the company report for operating cash flows in the statement of cash flows

Brett owns investment land located in Tucson, AZ. He exchanges it for other investment land. In which of the following locations may the other investment land be located and enable Brett to qualify for like-kind exchange treatment?

a. Mexico City
b. Mexico Toronto
c. Canada Paris
d. France
e. Only A and B
f. None of the above

the part of the technical report should follow this sequence

On January 1, 2020, Korsak, Inc. established a stock appreciation rights plan for its executives. It entitled them to receive cash at any time during the next four years for the difference between the market price of its common stock and a pre-established price of $20 on 120,000 SARs. Current market prices of the stock are as follows: January 1, 2020 $35 per share December 31, 2020 38 per share December 31, 2021 30 per share December 31, 2022 33 per share Compensation expense relating to the plan is to be recorded over a four-year period beginning January 1, 2020. *75. What amount of compensation expense should Korsak recognize for the year ended December 31, 2020

Consider a market with two​ firms, Hewlett-Packard​ (HP) and​ Dell, that sell printers. Both companies must choose whether to charge a high price ​($​) or a low price ​($​) for their printers. These price strategies with corresponding profits are depicted in the payoff matrixLOADING... to the right.​ HP's profits are in red and​ Dell's are in blue. Suppose HP and Dell are initially at the​ game's Nash equilibrium. ​Then, HP and Dell advertise that they will match any lower price of their competitors. For​ example, if HP charges ​$​, then Dell will match that price and also charge ​$. What effect will matching prices have on profits​ (relative to the Nash equilibrium without price​ matching)? Assuming HP and Dell can coordinate to maximize​ profits, HP's profit will change by ​$ nothing and​ Dell's profit will change by nothing. ​(Enter either positive or negative numeric responses using​ integers.)

Sweet Company has the following securities in its investment portfolio on December 31, 2020 (all securities were purchased in 2020): (1) 2,800 shares of Anderson Co. common stock which cost $56,000, (2) 10,500 shares of Munter Ltd. common stock which cost $588,000, and (3) 6,000 shares of King Company preferred stock which cost $252,000. The Fair Value Adjustment account shows a credit of $10,600 at the end of 2020.

In 2021, Parnevik completed the following securities transactions.

1. On January 15, sold 3,240 shares of Andersonâs common stock at $23 per share less fees of $2,120.
2. On April 17, purchased 1,200 shares of Castleâs common stock at $33 per share plus fees of $1,840.

On December 31, 2021, the market prices per share of these securities were Munter $64, King $40, and Castle $23. In addition, the accounting supervisor of Parnevik told you that, even though all these securities have readily determinable fair values, Parnevik will not actively trade these securities because the top management intends to hold them for more than one year.

Required:
a. Prepare the entry for the security sale on January 15, 2021.
b. Prepare the journal entry to record the security purchase on April 17, 2021.
c. Compute the unrealized gains or losses.

The regular selling price is $22 per unit. Costs are $16 per unit, which consists of $8 direct labor per unit, $3 direct materials per unit, $2 variable overhead per unit, and $3 fixed overhead per unit. Sales are low because of a recession. A large retail chain offered to buy 1,000 units from you at a discounted price of $16. Assume that you have enough spare capacity to fulfill this special order. If you accept the special order in the short term, profit will: Group of answer choices decrease by $6,000 decrease by $3,000 increase by $6,000 increase by $3,000 remain the same

Cobb Company produces 8,000 parts each year, which are used in the production of one of its products. The unit product cost of a part is $36, computed as follows: Variable production costs $16 Fixed production costs 20 The parts can be purchased from an outside supplier for only $24 each. If the part is outsourced, fixed production costs would be reduced by one-fourth. If the parts are purchased from the outside supplier, the annual impact on the company's operating income will be:

Sheffield Corp. incurred the following costs for 60000 units: Variable costs $360000 Fixed costs 392000 Sheffield has received a special order from a foreign company for 3000 units. There is sufficient capacity to fill the order without jeopardizing regular sales. Filling the order will require spending an additional $4200 for shipping. If Sheffield wants to earn $6000 on the order, what should the unit price be

As the information security officer at your organization, you are concerned that a vendor with access to your purchasing application might become compromised and act as a vector through which your systems may be attacked. You want to establish a vendor risk management process. You would most likely engage all of the following groups EXCEPT:_________

a. Procurement
b. Human Resources
c. Legal
d. Vendor Management